How can we make rental car upgrades more enticing to customers?
Are customers interested in upgrading their vehicle for just a few dollars more per day?
Would a customer want to upgrade after having just booked a lower priced car?
What may entice the customer to upgrade their rental car?
If you display it, they will upgrade it.
By replacing the subtle “Upgrade your car from $X more per day,” link with a dedicated section with car images, details, agency logo and pricing, customers upgraded their car more often.