© 2017 Wilfred Morales / All Rights Reserved.

RC Upgrade

The Problem

How can we make rental car upgrades more enticing to customers?

Key Questions

Are customers interested in upgrading their vehicle for just a few dollars more per day?

Would a customer want to upgrade after having just booked a lower priced car?

What may entice the customer to upgrade their rental car?

What if?

The Solution

If you display it, they will upgrade it.

By replacing the subtle “Upgrade your car from $X more per day,” link with a dedicated section with car images, details, agency logo and pricing, customers upgraded their car more often.