© 2017 Wilfred Morales / All Rights Reserved.

RC Mobile Web

The Problem

The rental car mobile website was in need of a major redesign.

Key Questions

How do we show our customers the best prices available?

What are items that we can remove to provide a cleaner experience?

How do we approach this major redesign without impacting conversion?

The Long Road Ahead

The Solution


Streamlining the overall design of the search results improved conversion.

  • Client
  • Role
    Senior UX/UI Product Designer