© 2017 Wilfred Morales / All Rights Reserved.

RC Cross Sell

The Problem

Customers were overlooking the rental car cross sellĀ on the trip itinerary page.

Key Questions

Why are customers overlooking the module?

How can a customer see which rental cars are available?

What may entice the customer to add a rental car to their itinerary?

What if?

The Solution

I’ll take a car with that.

Overall conversion improved by providing visual enhancements such as car images, features, rental agencies andĀ pricing.

  • Client
    Priceline
  • Role
    Senior UX/UI Product Designer